In a surprising move, men’s publication Maxim Magazine has stepped into the political arena by endorsing Donald Trump for the 2024 presidential election. The announcement was made on their social media platform alongside an old photo of Trump and his wife Melania at Mar-a-Lago, where he can be seen sitting in the driver’s seat of a luxury Lamborghini while Melania is seated cross-legged on the side of the vehicle. The statement issued by Maxim simply stated: “Maxim endorses Donald J. Trump for President.
Founded by Felix Dennis in 1998, Maxim Magazine positions itself as “catering to the modern man with content that promises to seduce, entertain, and continually surprise readers.” At its peak in the early 2000s, Maxim’s subscription circulation reached over 2.5 million readers, making it a significant force in the publishing industry. The magazine is currently owned by American company Biglari Holdings, with Sardar Biglari serving as the current editor-in-chief.
During its peak, competitors like GQ tailored their content to cater to younger audiences. Maxim has changed hands several times since then, with founder Felix Dennis first selling the magazine for $250 million. Today, Maxim is primarily a digital publication, offering bi-monthly print copies for subscribers. The recent release of Maxim’s “Hot 100” featured celebrities such as Sydney Sweeney and Elizabeth Hurley.
The endorsement of Donald Trump by Maxim Magazine marks an unusual departure from its usual focus on lifestyle, entertainment, and women. With this announcement, the publication is likely to draw attention and discussion among both its readers and the wider public.