Former President Donald Trump’s PAC, MAGA Inc., is set to launch a $100 million ad campaign aimed at discrediting Vice President Kamala Harris and her running mate, Minnesota Governor Tim Walz. The ads will run in key swing states such as Arizona, Georgia, North Carolina, Michigan, Nevada, Pennsylvania, and Wisconsin leading up to Labor Day.
According to Politico, MAGA Inc., which has already raised $120 million since the start of the Republican National Convention on July 15th, has received significant donations from prominent figures such as Timothy Mellon, a transportation company executive who contributed $76.5 million. The super PAC has amassed a total of $318 million in funding since its founding in 2022.
The ad campaign is expected to emphasize that Harris is a “soft-on-crime radical” who poses a danger to the White House. This theme aligns with a video series released by Trump’s campaign and the Republican National Committee (RNC), which exclusively detailed the series on Breitbart News. The ad series aims to respond to a video from Harris’s campaign in which she states that Democrats “choose freedom.
The Republican ad series concludes by asserting, “When Kamala Harris says ‘freedom,’ she means for ‘freedom’ for criminal illegal aliens.” In each video, the theme of “Freedom for who?” is employed to highlight freedom for criminals, violent felons, and terrorists. One video features Harris discussing her support for reevaluating U.S. Immigration and Customs Enforcement (ICE) and advocating against labeling illegal border crossers as criminals.
Another video in the series showcases Harris’s support for criminal freedoms, highlighting her goals of reimagining public safety. She is quoted as saying, “It is outdated, it is wrong-headed thinking, to think that the only way you’re going to get communities to be safe, is to put more police officers on the street.
MAGA Inc. has seen several staffers transition into roles with Trump’s direct campaign, including Trump campaign spokeswoman Karoline Leavitt, pollster Tony Fabrizio, and former Trump aide Taylor Budowich. The news comes as Trump continues to criticize Harris’s record on various policy issues, such as open borders, defunding the police, and fracking bans.
In recent statements on Truth Social, Trump has accused Harris of maintaining “little” lifelong policies that he claims she is flip-flopping on for political gain. The former president has also called her campaign “completely fraudulent.