Snapchat Denies Trump’s Return, Yet Seeks Campaign Ads: A Catch-22

Snapchat has refused to reinstate former President Donald Trump’s account while requesting the 45th president’s campaign to advertise with the platform, according to the Trump campaign. In a recent post from Trump War Room on X/Twitter, it was announced that “Snapchat REFUSES to reinstate President Trump’s account — but then shamelessly asks the Trump campaign to advertise with Snapchat.

The Trump campaign received an email from Snapchat stating that their policy team had made the decision to terminate President Trump’s Public Profile in 2021 due to multiple policy violations. The social media platform also mentioned that their Terms of Service do not allow for reinstatement or the creation of new accounts for terminated users. Snapchat explained that reinstating the profile would involve reassessing and implementing entirely new Terms of Service, which is not feasible for them to do.

While Snapchat refuses to reinstate President Trump’s account, they have continued to face criticism for their friend ranking feature in their paid subscription service. This feature quantifies teen users’ social status within their friend group and has been criticized for placing tremendous pressure on teens to be part of the “in crowd.” Snapchat’s executive was even questioned by Congress earlier this year regarding online child exploitation.

Other social media platforms, such as X/Twitter, Facebook, and Instagram have reinstated President Trump’s accounts since blacklisting him in 2021. Elon Musk reinstated Trump’s account on X after buying Twitter and revamping the social media platform. Mark Zuckerberg’s Meta also reinstated the 45th president’s accounts on Facebook and Instagram, and recently removed additional restrictions on the former president’s accounts.

While Trump’s accounts have been reinstated on these platforms, the former president has only posted to X one time since being banned on January 7, 2021. Meanwhile, Trump continues to post to Facebook and Instagram but is less active on these platforms compared to his own social media site, Truth Social, which he predominantly uses as his primary platform for communication.

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